The Producer. The unsung hero of virtual classrooms.

In the realm of virtual classrooms, the spotlight is often focused on the facilitator.  There is another pivotal role that ensures the smooth execution of these sessions, the producer. At Lucid, we have extensive experience in designing and delivering virtual classrooms, and we’ve witnessed firsthand the transformative impact a skilled producer can have on participant engagement and ultimately achieving the desired learning outcomes.

At Lucid, we define a successful virtual classroom as one that mirrors the interactivity and engagement of a face-to-face session. Before we look at the role of the Producer specifically, these are some elements that we would consider constitutes an effective virtual classroom:

  • A successful virtual classroom typically includes 8 to 20 participants. This size is ideal for maintaining engagement, allowing for meaningful interactions, and ensuring that each participant has the opportunity to contribute to discussions.
  • Structured activities are essential to guide the learning process and ensure that participants are actively involved.

These activities can include:

  • Facilitated conversations that allow participants to share their ideas and insights on the topic at hand.
  • Practical exercises that enable participants to apply what they’ve learned in real-world scenarios.
  • Group activities that encourage teamwork and collaboration, helping participants to develop essential skills such as communication and problem-solving.

Virtual classrooms should not be standalone events but part of a broader learning pathway. This pathway includes pre-session preparations, in-session activities, and post-session follow-ups to reinforce learning and ensure continuous development.

The importance of the Virtual Classroom Producer role

The invisible hand

The producer is the invisible hand behind the scenes, orchestrating various elements to create a seamless and engaging learning experience. While the facilitator delivers the content and interacts with participants, the producer ensures that everything runs like clockwork. From technical support to managing interactive elements, the producer’s role is multifaceted and indispensable. These are some of the attributes of the Producer role that makes them so critical to the success of your Virtual Classroom venture. 

The Producer is a technical maestro

One of the primary responsibilities of a producer is to handle the technical aspects of the virtual classroom. This includes setting up the virtual environment, troubleshooting technical issues, and ensuring that all participants can access and interact with the training materials without a hitch. Here are some specific technical skills and practices that a producer brings to the table:

  • Pre-session planning. Before the session begins, the producer collaborates closely with the facilitator to understand the session’s objectives and requirements. This includes confirming the agenda, setting up the virtual platform, and testing all necessary tools and equipment.
  • Communication protocols. A key part of the producer’s role is establishing clear communication channels with the facilitator. This could involve using a separate chat platform or direct messaging system to provide real-time support without interrupting the flow of the session. Think of it as a seamless behind-the-scenes operation, like a duck paddling beneath the surface while the facilitator glides smoothly above.
  • Technical troubleshooting. During the session, the producer is on standby to resolve any technical issues that arise. This includes helping participants who have trouble accessing the platform, managing audio and video settings, and ensuring that interactive elements like polls and breakout rooms function smoothly.
  • Platform mastery. Producers are experts in the virtual classroom platforms being used, such as Zoom Training or Webex Training. They know how to leverage its features to enhance engagement, from setting up breakout rooms to managing live polls and Q&A sessions.

 

The Producer is a engagement enabler

Beyond technical support, the producer plays a critical role in enhancing participant engagement. They manage breakout rooms, polls, and interactive activities, ensuring that every participant is actively involved. By doing so, they create an environment that fosters collaboration and active learning, making the training session more effective and enjoyable for everyone involved.

Producers use a variety of tools within platforms like Zoom Training and Webex Training to keep participants engaged. Here are some examples of how they work in practice:

  • Polls. Throughout the session, producers can launch polls to gauge understanding, gather opinions, or prompt discussions. For example, at the start of a session, a poll might be used to assess participants’ baseline knowledge on the topic, helping the facilitator tailor the session accordingly.
  • Chat exercises. Producers can facilitate chat exercises where participants respond to prompts or questions in the chat window. This encourages everyone to participate, even those who might be hesitant to speak up verbally. For instance, during a discussion on best practices, participants might be asked to share their experiences via chat.
  • Breakout rooms with whiteboards. Breakout rooms are essential for small group work. Producers set these up, assigning participants to different rooms where they can collaborate on tasks using virtual whiteboards. This is particularly useful for brainstorming sessions or group projects where visual collaboration is key.
  • Games and scenarios. To make sessions more interactive, producers incorporate games and scenarios into the training. These can be facilitated through various tools and platforms, allowing participants to engage in role-playing exercises, simulations, and scenario-based learning. For example, in a customer service training session, participants might be divided into breakout rooms to role-play handling different customer scenarios, using whiteboards to map out their responses.

 

The Producer is the guardian of quality control

A producer also acts as a quality control, monitoring the flow of the session, managing the timing, and providing real-time feedback to the facilitator. This oversight helps in maintaining a high level of professionalism and effectiveness, ensuring that the training objectives are met.

  • Session monitoring. Throughout the session, the producer keeps a close eye on the agenda and timing, making sure that everything stays on track. They adjust the pace as needed, extending or shortening activities to ensure that all content is covered effectively.
  • Troubleshooting and support. The producer is ready to step in at a moment’s notice to resolve any issues that might arise, whether it’s a participant who can’t hear the audio or a poll that isn’t displaying correctly. Their quick action helps maintain the session’s flow and prevents disruptions.
  • Post-session review. After the session, the producer works with the facilitator to review feedback and identify areas for improvement. This might involve analysing participant responses, reviewing technical performance, and planning adjustments for future sessions.

A day in the life of a producer

Let’s dive into a typical day for a producer working on a virtual training session using Zoom Training.

The day starts with a thorough check of the virtual training environment. The producer logs into Zoom Training, sets up the meeting space, and tests all functionalities. This includes ensuring that the breakout rooms are configured correctly, the polls are prepared, and any necessary documents are uploaded.

The producer meets with the facilitator for a pre-session briefing. They discuss the day’s agenda, confirm the communication protocols, and run through the planned activities. For instance, they might agree to use a separate messaging app for quick, behind-the-scenes communication during the session.

As participants join the session, the producer handles the technical aspects, ensuring everyone can access the meeting and addressing any connectivity issues. Once the session begins, the producer’s role becomes even more dynamic.

  • Interactive polls. Early in the session, the producer launches an introductory poll to gauge participants’ initial understanding. As responses come in, the producer shares the results with the facilitator, who uses the information to adjust the session’s focus.
  • Breakout rooms. Midway through the session, the facilitator instructs participants to break into small groups to discuss a specific topic. The producer swiftly sets up breakout rooms and assigns participants, ensuring that each group has access to a virtual whiteboard for brainstorming.
  • Chat exercises. Throughout the session, the producer monitors the chat, encouraging participants to share their thoughts and questions. They also manage chat-based exercises, prompting participants to type their responses to key questions.

 

While the facilitator is engaging with participants, the producer is busy behind the scenes. They troubleshoot any technical issues that arise, such as resolving audio problems or helping participants rejoin the session if they get disconnected.

They also keep an eye on the session’s timing, sending discreet messages to the facilitator if adjustments are needed.

After the session, the producer and facilitator hold a debrief to review what went well and what could be improved.

They analyse feedback from participants, discuss any technical issues that occurred, and plan for future sessions.

This continuous improvement cycle ensures that each virtual classroom experience is better than the last.

The importance of preparation and communication

Successful virtual sessions require meticulous preparation and clear communication between the facilitator and the producer. In the days leading up to the session, the producer works closely with the facilitator to outline the session’s objectives, plan activities, and address any potential challenges. This preparation includes:

  • Agenda confirmation. Ensuring that the session agenda is clear and agreed upon by both the facilitator and the producer.
  • Technical checks. Conducting thorough tests of all technical elements, including audio, video, and interactive tools.
  • Participant readiness. Sending reminders and instructions to participants to ensure they are prepared and know how to use the virtual platform.
  • Contingency planning. Preparing backup plans for potential technical issues, such as alternative communication methods if the primary platform fails.

The Producer-Facilitator synergy

The synergy between the producer and the facilitator is fundamental to the success of virtual training sessions. This collaboration ensures that the facilitator can focus on delivering content and engaging with participants, while the producer handles the technical and logistical aspects.

The relationship between the facilitator and the producer can be likened to a duck gliding effortlessly across a pond. On the surface, the facilitator appears calm and collected, engaging with participants and delivering content smoothly. However, beneath the surface, the producer is paddling away furiously, managing all the technical and logistical aspects to ensure the session runs seamlessly. This analogy highlights the importance of the producer’s role and the effort required to create a flawless virtual classroom experience.

Ready to plan your next virtual classroom?

Even for the seasoned Virtual Classroom Producer, there’s a lot of planning required, and it can be overwhelming to keep track of all the details.

To help you stay organised and ensure your session runs smoothly, we’ve developed a Producer Checklist.  This document is useful for Virtual Classroom and/or webinar planning.

This checklist is a practical tool that you can use as template for planning your next virtual classroom.

References

Chartered Institute of Personnel and Development. (n.d.). Effective Virtual Classrooms: Evidence Review. CIPD.

Cook, J. (2021, May 12). Live Online Learning: Webinar Vs. Virtual Classroom. eLearning Industry.  

eLearn Australia. (n.d.). Elearning tips: Webinars and virtual classrooms

Hofmann, J. (2004). Live and Online!: Tips, Techniques, and Ready-to-Use Activities for the Virtual Classroom. Pfeiffer.

Lee, V. (2021, May 12). What Is A Virtual Classroom And Why Does It Matter. 

Lucid Virtual Solutions. (n.d.). Virtual Classrooms & Webinars. 

Samuel, A. (2021, May 12). What Is A Virtual Classroom And Why Is It The Future Of Online Learning. 

SpringerLink. (n.d.). Modeling and Analysis of Critical Success Factors in the Implementation of Second Life in Virtual Classrooms. SpringerLink.  

World Economic Forum. (n.d.). Global Online Education Market.  

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